Why Designers Shouldn’t Write the Website’s Content

If you are a designer, this is for you. If you aren’t a designer, please read on too! It doesn’t matter if it’s the website of your company or just an online store – if there isn’t any content on the site, visitors will quickly get bored and leave. You might be thinking: “But I’m not a writer!” Well that’s ok! There are plenty of tools out there to help make writing easier and more efficient. Here we discuss how designers can easily create great content without having to write everything themselves.

We Consume Content Not Design

In its most essential form, content is the material that users consume. Not just the written words, content can take the shape of pictures, video and audio as well. It is the tangible material that people cognitively consume, where design is the presentation of that content, influencing how people feel in the moment. They are symbiotic, yet distinct in their own right.

Content is the Foundation

Content should be at the forefront of any website design project because it will influence how the end-user feels when they visit the site. Designers should have a content strategy in place that allows them to create an experience that is meaningful and not just pretty. Without knowing the exact keywords on your website, designers would be like trying to build a house without having any foundation – you could definitely build something, but it wouldn’t necessarily stand strong for long.

Before designing a website the designer should know the content to be included. Designing without knowing the content would be like trying to build a house without any foundation – you could definitely build something, but it wouldn’t necessarily stand strong for long.

Writing Tools

There are plenty of tools out there to help make writing easier and more efficient. For example, Grammerly can help make sure your writing is structurally correct. Which means no missing commas, periods, etc. This way, you don’t have to worry about forgetting something and making writing errors. If you’re worried about SEO, you can also use keyword research tools to find the right words to use on your website. These tools will help you understand what people are searching for so that you can target those keywords in your content.

Using a tool like Google Sheets can also help with content creation. You can easily create different templates for different types of pages on your website, such as an About Us page or a Contact Us page. This way you have a guide to follow and it will be easier to write the content because you’ll already have a structure in place.

Non Written Content

For non written content, adding images, infographics and videos can break up the text and make it more interesting to read. Not everyone is a writer, but with the right tools, any designer can create great content. By paying attention to the content and designing an experience around it, you can create a website that users will love.

Content is the foundation of your website. If you are utilizing the services of a designer do not expect them to provide written or non written content for it. This is something you need to do for yourself or hire a professional. If you are a designer then it’s important to educate your client, that they need to take their content seriously and provide it to you.